Podcast analysis and attribution company Chartable has turned its metrics to a particular type of advertising: Podcast-to-podcast marketing. In this marketing category, podcasts advertise their shows on other podcasts.
Podtrac released its monthly Top Podcast Publishers ranking for november. The company noted that global unique streams and downloads decreased for the Top 10 publishers by 10% from October and increased by 40% over November 2019.
AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products.
Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry.
PodcastOne is launching three new podcasts in an end-of-year burst:
The French Connection: The Music Business and BeyondJoin record producer / manager / legendary guitarist & founding member of Twisted Sister Jay Jay French as he shares stories from
Ipsos has released survey results from a study fielded in June, taking stock of podcast consumption in Italy. The work is supported by DigitalMDE, an Italian audio tech and podcast solutions company. (See the infographic below.
TuneIn has hired a new CEO, and it is Richard Stern, who comes to the streaming platform from Audible, where he was Chief Product officer. Stern’s executive career has taken him through IBM, uReach Technologies, SpinVox, Jacada Inc.
Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely.
Rhapsody International, the parent brand of the Napster music streaming service (originally called Rhapsody) and Rhapsody’s B2B white-label streaming provision service, announced that it is now powering Sonos Radio HD.
Dan Misener is Head of Strategy and Audience Development at Pacific Content. This guest column was originally posted on the Pacific Content blog (on Medium).
Here at Pacific Content, our clients often ask about star ratings in Apple Podcasts.